When reading a story or watching a commercial an average viewer doesn’t understand how that story is effecting their perspective, their motivation and their ideas of value but it is those three things that make storytelling so effective for marketers.
Storytelling is an essential part of content marketing and knowing how to tell a good story will boost the quality of your content and make for a much more memorable impression on your audience. Not a natural storyteller? That’s fine cause I’m about to give you some insights into how to bring storytelling to your content marketing.
Harold MarshHarwood once said “Men marry women with the hope they will never change. Women marry men with the hope they will change. Invariably they are both disappointed”